William Hill


  • Vast live betting selection
  • Exotics and futures are options on almost all marquee events
  • Huge amount of resources for new bettors


Extensive betting options
Over 80 years of global expertise in the betting market
Additional incentives for mobile/app bettors


Limited bonus offerings


  • Over 35 deposit methods
  • 72 hours or less for all payout methods
  • Enhanced odds, bet boosts, and many ongoing promotions

Customer Service

Live Chat:
Service Hours:
Bets accepted 24/7. Land-based shop hours vary.

Overview of William Hill

William Hill has been in the business of sports betting for over eighty years. In many parts of the world, the name is nearly synonymous with wagering itself.

Today, William Hill continues to grow as it improves its digital offerings and expands to new legal markets, particularly in the United States.

This global sportsbook caters to the needs and preferences of players from around the world in terms of banking options and the sports you can bet on. And the formula is clearly working – William Hill online has well over 2 million users as well as hundreds of thousands of bettors visiting the brand’s retail locations each year.

This William Hill sportsbook review contains everything you need to know about the sports betting empire. Use this information to determine whether it’s the right betting app and online sportsbook for you.

Banking at William Hill

Convenient and secure banking options for bettors around the world

William Hill offers lots of flexibility in terms of banking options. Between the nine different currencies you can bet with and the plethora of deposit methods, they cater to most sports bettors.

All you need to do is sign up for an account and decide how much you want to wager. Deposit and withdrawal minimums are low, the processes are straightforward, and processing times are fast so you can wager when you want to.

Best of all, there are no fees associated with deposits or withdrawals at William Hill. Let’s take a closer look at the options.

William Hill Deposit Methods

William Hill offers a head-spinning 39 different deposit methods around the globe.

While many of these options are specific to certain markets, the depth of variety here demonstrates William Hill’s commitment to making the banking process as convenient as possible.

Every market allows bettors to make a deposit using payment methods they almost certainly already use daily. Whether you prefer the convenience of a credit card or the anonymity of an eWallet, there’s an option for you.

Here are some of the most commonly accepted across all markets:

Credit Cards: William Hill accepts Visa, Mastercard, and Maestro.

Debit Cards: You can also use a debit card that is Visa or Mastercard affiliated.

PayPal: Probably the most convenient option for most bettors, PayPal allows you to use a pre-funded eWallet to deposit at William Hill.

Skrill: Similar to PayPal, Skrill is an eWallet you fund in advance. It will shield your banking info from William Hill.

ACH e-Check Bank Transfer: The fastest way to transfer money directly from your checking account to William Hill.

Wire Transfer: Traditional wire transfer can also be used to make a deposit.

William Hill Play+ Prepaid Card: The William Hill Play+ card can be funded ahead of time for instant deposits and withdrawals. That balance can be used to make purchases anywhere that accepts Discover and to withdraw cash from many ATMs.

Cash: Cash is accepted at all William Hill retail locations. Those with an online account will also be able to fund their accounts in-person at these locations where regulations allow.

William Hill Minimum Deposit

The minimum deposit at William Hill varies depending on payment method, and in some cases, the market you’re located in. Expect to make a deposit a minimum of $5 – $25 regardless of method and location.

Deposit limits are also approached on a country-by-country basis. In the case of some payment methods – such as ACH e-Checks – your deposit limit is determined on an individual basis.

Here are some general guidelines.

Deposit Method Processing Time Minimum Deposit Maximum Deposit
Credit Card Instant $5 $99,000
Debit Card Instant $5 $99,000
Bank Transfer (ACH) Instant $10 $100,000 (less for most individuals)
PayPal Instant $10 $5,500
Skrill Instant $10 None
Wire Transfer Up to 3 days $25 $100,000
Play+ Prepaid Card Instant $20 Varies
Cash Instant None None

Note that minimums are higher, and maximums are generally lower for players in the United States. US customers generally must deposit $20, and credit card transactions are capped at $1,000.

Withdrawals at William Hill

Withdrawals at William Hill are also very straightforward. Although the options are slightly more limited compared to deposit methods, particularly for Americans. There twelve options available globally.

William Hill is committed to processing all withdrawal requests within 72 hours, though some options are instant.

Here are details on the most commonly-accessible options.

Withdrawal Method Advertised Processing Time Minimum Withdrawal
Credit Card (Reverse Charge) 1 – 3 days $5
Debit Card (Reverse Charge) 1 – 3 days $5
Bank Transfer (ACH) 3 – 5 days $25
Wire Transfer 3 – 5 days $25
Play+ Prepaid Card Instant $5
PayPal Up to 1 day $10
Skrill Up to 1 day No minimum
Check Up to 10 days $25
Cash Instant No minimum

Please note that all withdrawals of $10,000 or more require five days advance notice before processing.

You may be asked to provide documentation with proof of account ownership along with your government-issued ID when making electronic withdrawals with William Hill.

All said and done, William Hill provides simple banking solutions and tons of flexibility for players all around the globe. Make deposits and withdrawals the way you want, and never worry about paying exorbitant fees or dealing with lengthy processing times.

William Hill Bonuses

Sign up offers vary by market, but ongoing promotions generally offer good value

There are lots of advantages to betting with a brand as established as William Hill: excellent sportsbook offerings, convenient banking, and reliable customer service.

The downside of betting with a reputable brand with millions of existing customers, is that William Hill doesn’t need to offer the incredibly enticing bonuses.

While they offer modest sign up bonuses in most markets, the amounts likely aren’t high enough to sway your decision.

You should still take them for what they are – a bonus on one of the world’s premier online sportsbook experiences. It’s absolutely worth taking advantage of these offers.

There are several different William Hill promo codes you may be able to use for a welcome offer, depending on where you’re betting.

The sportsbook also offers some common ongoing promotions like enhanced odds, bet boosts, and flash odds. We cover all the details below.

William Hill Promo Codes & Sign Up Offers

The value of your William Hill welcome offer depends on where you plan to wager and register your account. Bonus offers are more valuable in less mature markets like the United States.

Here are the William Hill promo codes you need to take advantage:

WH150 – 100% Deposit Match up to $150

William Hill’s most generous sign up offer is only available to online bettors in New Jersey. Using the promo code USBET150 at registration will earn you a full deposit match up to $150.

So, if you deposit $150, you’ll start with a bankroll of $300. Deposit $100 to start with $200, and so forth. It’s essentially a way to double your bankroll before placing a single bet. You only need to put the money into play one time before it’s eligible for withdrawal.

This promo code also nets you a $10 credit, no deposit necessary.

The lack of restrictions on these offers is unusual, and a major plus. That said, the competition in this market offers welcome bonuses worth significantly more. We’d also like to see this bonus extended to players in more locations.

Terms & Conditions: New registrations for William Hill NJ account patrons only. Must place wagers equal to deposit and bonus combined to withdraw. Full Terms and Conditions Apply.

C30 – Get £30/€30 in Free Bets

William Hill promo code C30 will net European players 30 GBPs or Euros when they place £10/€10 worth of bets within 30 days of registering a new account.

Terms & Conditions: New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method, and country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.

Other William Hill Sign Up Offers

Check the William Hill site for your state or country to confirm which offers are available. The list above is not exhaustive. Your in-market site will clearly indicate the current promotions available to you, along with any necessary promo codes

Ongoing & Seasonal Promotions at William Hill

William Hill is constantly rolling out new limited-time offers based around major events or the most popular sports in season.

For example, they often offer 10% of your live betting losses back as a free bet credit on select sports. These offers are constantly shifting, so you’ll need to check for them to take advantage.

Always be sure to hit the “Promotions” tab on your account before you bet so you don’t miss out on any potentially lucrative offers.

There are a couple of bonus offers that run all the time.

Flash Odds & Enhanced Odds

While Flash Odds and Enhanced Odds have different names, they are very similar. Both offer better odds on a given event for a limited period.

Flash Odds are hugely enhanced prices available for a very short period. This means that if you’re not quick enough, they could be gone in a flash. They’re available each week on the biggest events on the sporting calendar.

Flash Odds are usually available for an hour or so, whereas Enhanced Odds have a slightly longer duration. To find the limited time offers, look for the Flash Odds and Enhanced Odds banners at the very top of the sportsbook page.

Bet Boost

William Hill’s Bet Boost promo adds extra value to your parlays, or “accas” as they’re called by the sportsbook. You can use the offer to boost your potential payout on one parlay per day.

All you need to do is create a parlay with three or more legs and hit the “Bet Boost” button when you lock in the wager. William Hill will show you how much the odds have been boosted before you pull the trigger.

You can typically stake $20 (or equivalent other currency) when taking advantage of the Bet Boost promo.


Some of the biggest potential payouts at William Hill can be found with their #YourOdds promotion.

Users submit creative wager ideas on Twitter, and the best selections are offered to the betting public at double or triple the fair market price William Hill assigns them.

Keep an eye on the brand’s Twitter feed to take advantage or submit a few #YourOdds concepts of your own.

However, William Hill’s ongoing offers are much better than the sign up offers. On the bright side, there’s something to be said for a brand that continues to reward their customers after the initial deposit.

Pay close attention for the limited-time deals, and you’ll be able to add significant value to your bankroll over the long run.

William Hill’s Sportsbook

Explore extensive markets for all types of bettors

As an experienced betting site, William Hill offers everything you could ask for when it comes to what, when, and how to bet in their sportsbook.

The interface and navigation are simple and easy to follow. Highlights like the “Top Bets” and “Popular” sections are nice additions for those simply looking for something to bet on.

If you know specifically what you’re looking for, the options are organized by sport. You can also simply view the live betting options if you’re looking for in-play action.

Within the sportsbook, you can choose your preferred odds format and language, or even turn on the William Hill Radio or Betting TV. You also have the option to call certain bets early, cashing out an adjusted amount before the event in question has concluded.

William Hill was one of the first online sportsbooks to offer a betting app, and they’ve had years to refine it into the high-performing mobile platform you’ll encounter today.

What Betting Types Are Offered at William Hill?

Standard betting is available for a huge number of games. Even smaller leagues and events are covered closely. Exotics and futures are options on almost all marquee events and many smaller games too.

  • Moneylines
  • Point Spreads
  • Totals (Over/Under)
  • Championship Futures
  • Player Futures
  • Win Totals
  • Parlays & Round Robins
  • Teasers & Pleasers
  • Team Props, Player Props, Game Props

Like most sportsbooks originally based in the UK, multibets are referred to as “accas” at William Hill.

The opportunity to take advantage of so many different wagering types is the best things about betting with an established powerhouse with the bookmaking resources of William Hill.

Individual events consistently see hundreds of markets per game. But variety in wagering options isn’t limited to just the most popular sports. Even when special events come around, like the Olympics, Will Hill will expand the line selection to include special props.

If you’re able to think of a proposition or line you don’t see offered, just tweet it @WilliamHill with the hashtag #YourOdds. The bookmakers will price the bet and provide a link for you to put down real money.

Restrictions are also few and far between. William Hill allows you to parlay cross-sport futures selections, for example.

They also offer one the most extensive selections of markets out there for live betting.

Live, In-Play Betting at William Hill

William Hill retail sportsbooks and betting shops are a great place to put down a wager. Yet, those looking for the most exciting action should focus on the live betting options available via the app and online sportsbook.

William Hill’s live betting is vast and includes much more than standard bets. In fact, in-play betting makes up a significant portion of their total handle. There are almost as many in-game wagers available as there are before the event begins.

Here’s a tell-all example: one Nicaragua Primera Division soccer match had 163 different live betting markets open.

Beyond the ability to play games in whatever manner you prefer, they offer tremendous analysis and coverage of contests, all in real time. The streaming software at William Hill allows you to watch events from throughout the globe.

If the event you want to bet on is not available for streaming, animated play by play analysis shows you exactly what’s happening on the field. This includes all the key details you need to make an informed and confident bet.

If you prefer, you can follow the action with a newsfeed-style display that provides written updates every couple of seconds. As with most things at William Hill, you can manipulate the live betting experience to match your personal preferences.

Mobile App Betting

Functional, convenient betting apps are available for most customers

William Hill offers a solid and relatively user-friendly app that allows you to both place bets and stream sporting events.

It’s available for both iOS and Android users. Apple users can download it directly in the App Store, while those on Android devices can use a link from the William Hill website (in the US) or find it on Google Play (other countries).

Note that the app has multiple versions for different markets. The general William Hill app for most international play is separate from those used to bet in New Jersey or Nevada (each of which has their own app), for example.

In terms of layout and performance, you can expect the same positive experience no matter which version you’re using.

It can be slightly overwhelming at times based solely on the line selection—you could be scrolling for a while before finding the right odds. Other than that, it’s easy to navigate and has a visually appealing interface.

There are no major glitches and the app is fast enough to easily keep up with live wagering on all but the slowest data and WiFi connections.

Customer Service

Live Chat:
Service Hours:
Bets accepted 24/7. Land-based shop hours vary.


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